Concur App Center: Go to Market

Let us help you prepare for your
App Center launch.


Now that you’re an App Center partner it’s time to prepare for your launch! This page will provide you with the resources needed for your initial launch as well as ongoing reference.

Please view our Go to Market presentation to learn about next steps.

Apps for My Business
Apps for Me

*If you’re not yet a Concur App Center partner please contact our Business Development team to discuss an agreement.

App Certification

As you scope and fine tune your app, you should also be preparing for your app certification and scheduling a demo with the Concur Partner Enablement team to showcase your app. Below are key resource documents to help you through this process.

Apps for Me Release Schedule: Review to understand additional requirements within the Apps for Me category. Please plan accordingly based on key target dates and deadlines.


Marketing Your App

As you prepare to launch your app, please review the App Center Partner Marketing Toolkit which will help you complete your App Center Listing Form for submission. App Center guidelines along with best practices and templates are included; please also reference for future marketing activities or listing updates.

App Center Partner Marketing Toolkit: Included in the toolkit are guidelines for: product naming, Concur logo/brand use, App Center badge use, PR, social media, search and more. Please reference carefully as you prepare your App Center Listing Form.


App Center Listing Form: Your listing will serve as the primary location where companies and users will learn more about your app, leading to inquiries or end user connections. Please reference the App Center Marketing Toolkit as you complete the form and submit for review to include your app in the App Center.


App Center User Experience Guidelines: When users connect to your app, the connection should be seamless and easy. Please reference the App Center User Experience Guidelines as you build out the connection experience when connecting from the App Center.

For Apps for My Business


For Apps for Me


Deploying Your App for Customers

Apps within our Apps for My Business category will require planning around prospecting, inquiry management, deal submissions and app deployments. Below are key resource documents to assist you in these areas.

App Center FAQ’s: Access to view common questions and answers to assist in Concur App Center discussions with prospects/clients.


App Center Lead Submission Process: Review to become familiarized with our lead submission process as well as how to accept/reject leads.


Deal & Deployment Notification Form: Understand the required notification form for all new deals to ensure proper tracking and deployment.


App Center Letter of Authorization: Familiarize yourself with the required document for all client deals and deployments.


App Center Letter of Authorization – Customer FAQ: Answers to frequently-asked questions regarding our Letter of Authorization.


Enabling Apps – Client Facing Guide: Share this guide with clients for quick app deployments.


Marketing Support

Join us for our monthly office hours.

Learn best practices for marketing your app and ask the App Center Marketing Team any questions.

Office hours take place the first Tuesday of each month - 8:30-9:00 AM PST

Join the WebEx Meeting

Dial-in information:
Toll-free: +1-866-668-0721 (US)
PIN: 595-125-5429
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