SAP Concur is pleased to welcome you as a partner. We encourage all SAP Concur App Center partners to create comprehensive marketing plans that incorporate PR, social media, digital marketing, events and sales training to help make the partnership a success. This toolkit provides guidelines and templates for referencing the SAP Concur brand and collaborating on marketing efforts.
Visit our partner resources page to help you prepare for your App Center launch. Please view our Go to Market presentation to learn about next steps as a partner in the Enterprise Application (Apps for My Business) or User Connection (Apps for Me) category.
Please review all resources and check for periodic updates.
Join us for our monthly office hours.
Learn best practices for marketing your app and interact directly with the App Center Marketing Team.
Or email us at concur_AppCenterMarketing@sap.com.
|✅||We are an SAP Concur partner.||-|
|Specific cases only||Partners may use the SAP Concur logo only in specific situations, such as your integration or connection landing page UI or in a list of all of your partnerships. You must follow logo guidelines and submit content for review.|
|❌||Partners are not permitted to use the SAP corporate logo.|
|❌||Do not use the outdated “Concur” logo when creating materials.|
|✅||We are an SAP Concur Partner.|
Prefer normal language to refer to your specific engagement.
|✅||We are an SAP Concur partner. Our company provides SAP Concur solutions that help our customers manage their travel and expenses.|
|✅||As an SAP Concur partner, we offer TMC services …|
|✅||As an SAP Concur partner, we focus on enabling customer success.|
SAP Concur Naming Conventions for use on landing pages, brochures, listing pages, and other collateral:
|✅||SAP® Concur® solutions|
Note that individual SAP Concur solutions have not yet adopted the SAP Concur brand. Do not include “SAP” in these offerings.
|✅||SAP Concur App Center|
After signing the partner agreement, you can use the “SAP Concur Partner” font treatment to communicate your engagement with SAP and related offerings in collateral, presents, landing pages, and at events.
Please read the full font treatment guidelines provided in the downloaded folders or available here.
To ensure legibility, the font treatment should not be printed smaller than 1.929” or 49 mm in width. Always maintain the aspect ratio of the font treatment when scaling.
Include the registered trademark symbol “®” on the terms “SAP” and “Concur” (SAP® Concur®) at firstmention in headlines and text. You do not need to include trademark symbols for Webor mobile sites or on projection screens.
Do not position any text, graphic element, or other visual marks inside the defined clear space.
The color of the font treatment is based on the SAP color palette. Instead of the SAP color palette, you may use the PANTONE® colors listed here.
SAP Gold and SAP Dark Gray are the preferred colors for presentation of the font treatment. Use this version on white or light-colored backgrounds only.
Against dark backgrounds, use the font treatment in SAP Gold and white.
App Center partners may, with approval, use the SAP Concur logo in collateral and web pages to represent the partnership and integrations. The SAP Concur logo is currently only accepted for use in specific situations, such as your integration or connection landing page UI or in a list of all of your partnerships.
Always maintain the logo’s aspect ratio when scaling.
The clear space surrounding the logo should measure 1.5x the height of the “S” in “SAP”.
In print, the SAP Concur logo can be reproduced down to 0.92” (23.4mm) wide. For digital applications, the logo can be reduced to 92 pixels wide.
For logo files, please email concur_AppCenterMarketing@SAP.com.
|✅ (Certain cases and with App Center Marketing approval only.)|
|✅ (Certain cases and with App Center Marketing approval only. C-dot to be used only when the full logo will not fit the intended space.)|
SAP Concur App Center partners are encouraged to create a web landing page that further describes the application and integration with SAP Concur; including resources, support and contact information for prospects to learn more, connect and engage. It’s important that prospects can find information on your website in addition to ours.
Work with App Center Marketing to include the “SAP Concur Partner” Font Treatment on your website and to approve your landing page content.
As part of a public company, SAP Concur is responsible to shareholders for ensuring accurate representation of its brand and product offerings. With that in mind, SAP Concur must review any press releases mentioning our brand or our products.
The following guidelines are designed to make the approval process easier:
[Partner] Integrates [solution] with Concur [Expense, Invoice, Travel, etc.] to deliver X benefits to SAP Concur clients
[Partner solution] now available in the SAP Concur App Center
Dateline – [Company], [company’s tagline], today announced the integration of [product name] with Concur® [Travel, Expense, Invoice, etc.] from SAP Concur, the world’s leading provider of travel, expense, and invoice management solutions. Now available in the SAP Concur App Center, [Company name] will provide SAP Concur clients with [insert benefits].
[Insert information on integration including benefits for the company and end users]
Quote from your company highlighting why you are working with SAP Concur and what challenges you are solving for SAP Concur clients, example: “We selected SAP Concur because of X,” said EXECUTIVE at PARTNER. “This will provide [insert benefits] to SAP Concur clients by… [insert how it benefits them].”
[Insert any additional information about solution]
[Partner App] is now available in the SAP Concur App Center. For more information on how [Partner App] works with Concur [Travel, Expense, Invoice], visit [insert link to App Center listing].
Launched in 2013, the SAP Concur App Center aims to make it easy for travelers to find and connect to apps that integrate with solutions from SAP Concur and provide additional value for individuals and businesses. With more than 160 pre-built integrations and popular connections, the SAP Concur App Center extends the value of SAP Concur solutions by helping customers implement them rapidly, gain insight into spend, simplify expense reporting and deliver the perfect trip.
[Insert Boilerplate for Partner Company]
SAP Concur and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.
For more information, press only:
<Insert partner contact information, such as PR contact name, phone, e-mail, time zone>
In addition to issuing a press release highlighting your SAP Concur integration, we encourage you to promote it through social media channels. Please share all blog posts, Tweets and Facebook posts with App Center Marketing for approval. We will work with you to jointly promote your posts and better amplify the message.
Please ensure blog posts, tweets and Facebook posts go out after any press releases are issued.
Blog posts are a great way to create keyword-heavy content that helps optimize your site for search engines in order to help people find you online and feature your integration with SAP Concur. We encourage these blog posts to include as many visuals, including screenshots of the application integration points, if possible. Links back to the SAP Concur website are also highly encouraged. Create content that clearly and accurately describes the integration and be thoughtful about which keywords are linked back to your App Center listing. For example, if you want people to find your application when they’re searching for “VAT reclaim on expenses,” hyperlink this phrase back to your App Center listing.
SAP Concur will happily follow your company and would appreciate the same from you. If SAP Concur is using a hashtag to promote the partnership, we encourage your company to leverage the same hashtag related to the announcement(s). We also recommend including each other’s handle in the tweet, including “@” (for example, @SAPConcur). For any events, be sure to use the appropriate hashtag, such as #SAPConcurFusion as well.
You are welcome to promote all related integration with SAP Concur via your corporate Facebook pages. SAP Concur is pleased to “like” your company page and would appreciate the same from you. In addition to the visibility this provides to both our companies, adding “@” in front of the company name will allow the announcement to show up on our timelines.
New to Search Engine Optimization? Check out the Beginner’s Guide to SEO.
The App Center Marketing team has created search-optimized pages to drive more organic search traffic to partners.
Adding backlinks from reputable sites helps us increase our search ranking and visibility to prospects.
If you are in the below partner categories (more to be added in the future), please help us drive more traffic by linking to the following pages on your website:
If you are in the above categories, we will also add a link to your App Center listing from the SEO pages.
www.concur.com www.concur.co.uk www.concur.de concur.fr concur.com.au concur.ca concur.co.in concur.com.hk concur.com.sg, concur.com.mx concur.ca/fr concur.com/pt-br concur.com/it-it concur.nl concur.com/zh-hans-cn concur.co.jp etc.
Content (landing pages, brochures, images, blog posts, etc.) should follow the following best practices:
Please do request all content to be reviewed and approved by App Center Marketing, and be sure to include lead times (10 business days minimum) into your planning. Brands evolve, and we want to make sure that you have the latest information possible, and that your ideas help us to grow our brands further.
Email content to: concur_AppCenterMarketing@sap.com.